Speaker Chapter 3
4-5 May 2023, A Coruña, Spain
Jennifer FruehaufDirector of Strategic Innovation, Salesforce

Jennifer is an Innovation Partner within Ignite at Salesforce, a team that partners with our most strategic customers to accelerate their customer-centered business transformation and innovation. My role involves leading business development up to C-level, and overseeing my team’s engagements with customers in Retail, Travel, Hospitality, Comms and Media sectors.

Jennifer has 20 years of international experience in commercial and marketing strategy, omnichannel and customer experience, retail technology, store of the future, and fashion tech in B2C and B2B sectors, having worked in Canada, and in pan-European roles in the UK and Netherlands.


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