Louise Chater

SpecialitySVP, Sony Pictures (former)
SVP, Sony Pictures (former)Chater is an accomplished consumer research guru with high level expertise in global marketing strategy for the film industry. Having most recently led International Strategy and Research for Sony Pictures Entertainment for three years where she was responsible for the strategic direction of all Sony movies for International release, she is currently developing a System 1 tool for Columbia Pictures (SPE) that captures how audiences’ are connecting with the content they’re watching. Using a combination of biometrics, emotional reaction & audio cues, the VX tool on which Louise is lead consultant helps content producers understand how their audiences emotionally engage, in real time, without bias.

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