SpecialityFilm & Entertainment Strategist and Innovator
Film & Entertainment Strategist and InnovatorLouise is an accomplished consumer research guru and film industry strategist. Her work for the major Hollywood studios has impacted the global marketing strategies for more than 500 name-recognition movies over a twenty-year career, from boutique independent releases to franchise and tent-pole blockbusters.
Devising new methodologies to test product in traditional and emergent global markets, Louise’s insights into the global audience is second to none. She is currently leading an innovations team devising a radical new form of biometric research - the ‘VX’ tool - for Sony Pictures Entertainment.